“It all plays an important role in reaching our customers – whether this be via television, online or even via social media which makes up an important part of our Company’s DNA, we pride ourselves on being there and giving our customers a voice and access to Domino’s. Examples of this can be seen with the recent launch of our GPS Driver Tracker and the launch of the world-first me-tailing platform, Pizza Mogul last year.” With the increase of online advertising has “main stream” advertising like print and TV become less important? The way technology is evolving and the pace in which it is moving means we are able to deliver even more exciting projects to market. By creating mobile apps, a new responsive website and a four click ordering system we are making it easier for customers to order which means we give them back their time to do the things they enjoy. That ethos has worked its way through everything we do from creating piping hot pizzas for value prices all the way through to our ordering systems. “The Domino’s ethos has always been about convenience for our customers – even being the first to offer home delivery all those years ago. Does being everywhere give you a competitive advantage and increase in sales or is it more about being user friendly for customers? We listen to their feedback and challenges and then aim to develop the technology to help remove these challenges for example empowering a delivery customer with knowledge of “where is my pizza” through our GPS Driver Tracker technology.” You really make it easy for people to order from wherever they want with your different Apps, Facebook ordering system, website and now even the iWatch app. We are relentless in this search which means being where our customers are and ensuring that we fit into their lives, anywhere, anytime.Ī lot of our innovation comes from thinking through solutions to customers points of friction. “At Domino’s we have a relentless drive to deliver in tune with our customers changing needs and wants and to deliver innovation that excites. At what point did you realise the online world of digital marketing was going to play a large role in how you do business? Things have come a long way for Dominos since the days of ordering via the humble telephone. I was so impressed by Domino’s adaption to technology from a humble Pizza shop that I interviewed Don Meij, Group CEO and Managing Director of Domino’s Pizza Enterprises to find out more. It’s a great initiative and even allows users to donate a percentage of their earnings to a participating charity. Then if someone orders one of your creations you receive from 25c – $4.25 per pizza based on the ingredients. By the end of the car ride we decided my fiancé would have the Pizza Mogul account instead of me so when we got home he created an account and a Facebook page (with a little help) and started to promote his pizza creations.Ī few weeks later I decided to check in on my account which I had forgotten all about and was pleasantly surprised to find $56 waiting for me! The Pizza Mogul platform by Domino’s allows anyone is Australia to set up an account and customise their own pizzas using Domino’s toppings. I then created a few pizzas and waited for people to discover them. I set up an account on my phone while passenger on a car trip home, it only took a few minutes. I had recently discover the Pizza Mogul program from Domino’s and it got me intrigued. I admit I don’t eat it often but my most recent experience was certainly a good one. We all indulge in a little pizza from time to time.
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